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Moving from fine Dining to Couch dining
Do you remember the time when everyone used to agree a meetup in a good restaurant? We used to have lunch or dinner with our colleagues, family and...
Read more >Bringing demand forecasting to another level
Over the past 15 years, retailers and especially food retailers have been trying to find and adapt their models to the online economy. I remember...
Read more >Guest blog: Experience-driven commerce relies on a modern tech stack
Consumers interact with more content across more connected devices than ever before, and they expect a consistent and personalized experience from...
Read more >Guest blog: What is PXM - and why does it matter?
Commerce is changing, and fast. B2B and B2C organizations alike will struggle to thrive, or even survive, by offering just one or two sales channels...
Read more >Guest blog: Meet your website visitor expectations with personalization - how to get started
What is personalization? Does it mean the red shoes that seem to follow me to every site after I’ve viewed them once in an online store? That’s the...
Read more >Diamond-shining takeaways from LS conneXion 2019
I had the pleasure to participate to LS conneXion conference in Munich between April 3rd and 4th this year. LS conneXion brings together LS Retail...
Read more >Avoid Showrooming — Close the Deal at the Bricks and Mortar
The retail sector is experiencing enormous change which makes the future unsure. Many are wondering how to keep their competitiveness and customers...
Read more >Product Information Management Trends for 2019
Product information management systems develop constantly. A company’s own systems, business operation processes and customer understanding are all...
Read more >Can ERP systems and agility be brought up in the same sentence?
Especially within IT, everything in today’s world should be agile, even the traditional ERP. A company’s IT department is easily squeezed between the...
Read more >Serve your customers as if they were the Sun King — do what the court in Versailles did
The modern customer is demanding, much like the Sun King used to be. This I-want-it-and-I-want-it-now mentality is strong, and companies should be...
Read more >Impressing and committing your customers with great product information
73 per cent of corporate managers believe that a good customer experience creates the most important strategic competitive edge. A good customer...
Read more >Four tips on how to use psychology at different points in the customer path
We all know that knowing your target demographic is a prerequisite for efficient marketing. We also know that each of our potential customers will...
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