Assortment Planning and Store Space Optimization

Cost-effective applications for continuous process development

The customer-oriented assortment management process is typically repeated several times a year to be able to manage changes such as seasonal variations and changes in the range on offer. In this way, it is possible to maintain up-to-date assortments at all times.

The ultimate goal of the customer-oriented assortment planning and management process is to make the right assortments available for each store. The store-level compliance of the recommendation assortments can be implemented and the implementation monitored with the aid of image recognition, for example. This helps guarantee the success of the assortment management process.

Create a truly customer-oriented assortment planning and management process

By taking advantage of the latest innovations in range management applications, a truly customer-centric range management process created, at the same time supporting easy collaboration between different users of the process and third-party suppliers. It enables assortment management to be transformed into a strategic differentiation factor and offers a holistic approach to the various stages of the assortment management process, such as clustering, creating space-efficient assortments, creating shelf images, and other stages of the process.

Optimize local space-efficient assortments

By entering store clustering data that takes purchasing behavior into account in the assortment management process, retailers can optimize store grouping and design more relevant item assortments at the level of a particular format, store, department, and product group. Sales, margins and customer loyalty can be increased with assortments based on customers’ purchasing behavior, taking into account the use of space. These customer-driven ranges are developed using information on price sensitivity, product equivalence, sales, profitability, order of importance of assortments, and many other kinds of information. The result is assortments that fit the available space.

We combine and use all available data sources to guide customer-oriented management of the product range. With this information, we can optimize your range to meet local demand requirements and make the best use of the available store space. A single solution can handle cluster, chain and store level control.