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    Master Data Management (MDM)

    Master Data Management: The Cornerstone of Data-Driven Decisions

    Secure the trust and full utilization of your business data with Master Data Management

    It is difficult to ignore the importance of data to a business. Reliable, consistent and up-to-date data is required for improving customer experience, supporting business decisions and reporting and ensuring compliance. Without master data management (MDM), many opportunities are missed or based on insufficient information.

    Data evolves over time: Challenges of Scattered Business Data

    Any data evolves over time – people change jobs, products are discontinued, offices move into new locations etc. Maintaining such business data takes an effort especially when the same business data is scattered over several systems and processes. This fragmentation often leads to incomplete or inaccurate data, hindering users from having a 360-degree view crucial for their everyday business needs.


    Master Data Management: The Solution for Fragmented Business Data

    Business data is often fragmented across various data sources within an enterprise architecture, and these sources frequently differ from each other. Master data management is the process of collecting, cleansing, maintaining, enriching, and federating this data to ensure it's consistent and readily available wherever it's needed within the organization.


    Master Data Management Prevents Data Breakdowns

    Information flows from a variety of sources and takes many forms. For example, you might have data on customers, deliveries, personnel, and portfolio. Without proper data management, this data can become scattered across different systems throughout the organization, leading to fragmentation. This lack of centralized control makes the reliability, timeliness, and accuracy of information questionable. Master data management offers the tools and processes necessary to overcome these challenges and ensure data integrity.

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    Digitization naturally leads to data fragmentation. Without an information management strategy, many opportunities remain unfulfilled or decisions are based on insufficient information.

    Boost Efficiency & Accuracy: How Master Data Management Enhances Your Data

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    360-view

    Build the golden record and provide a 360-view.

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    Consistency

    No deviations or conflicts in the data.

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    Conformity

    Data accuracy - data is timely, not outdated and valid.

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    Data Format

    Format stays the same across the landscape.

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    Completeness

    All the data needed is utilized.

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    Integrity

    Changes in data are known and no unwarranted manipulation has taken place.

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    De-duplicated

    No unwarranted duplicate records exist.

    Mikko Hirvonen

    Your expert

    Mikko Hirvonen

    Sales Director, Commerce & Data

    +358 40 550 9695