Headless CMS
Headless CMS brings one place for all the content to be used everywhere needed
Headless content management
A fast-paced media landscape with multiple used technologies requires scalable and efficient content management tools. One place for all the content to be used everywhere needed.
Update content in one place and it’s visible in every channel and every language needed. Consumers expect an easy, fast, and personalized experience in digital channels, and we can deliver that with flexible and scalable headless cms and microservice architectures.
Headless cms allows the content creation and front-end presentation to be separate leading to more efficient content management and better customer experience. Pre-designed and re-usable content models empower more structural ways to use the content keeping the experience still personalized but consistent.
Composable content is driven by omnichannel customer journeys where we need to keep the customer experience united, content up to date, personalized, and localized. Headless cms is the solution to achieve all of that and yet keep content management, creation, and updates efficient.
Headless cms is used widely in different kinds of businesses. In global omnichannel business, the advantages are clearly in easier, localized, and more efficient content management. Also, you are secure that content is up to date in every channel and quickly updated. In e-commerce, you can take a new standpoint on investing in composable commerce. Separating front-end and back-end you have much more flexibility on the features, integrated services, and customization of UI than before. You can complement your existing overall with headless cms or build the whole front from scratch. Options to personalize customer experience are also a clear benefit in headless cms. Engage customers in more relevant messages and leverage the experience in your channels.
A big plus of using headless cms is also cost. Content creation is separate from front-end or back-end development, so they can be redesigned much easier than by using traditional cms. Also, headless cms being more developer-friendly, time spent in the development decreases and new sites or layouts can be reused more than before.
Headless CMS technologies
We use the top-notch technologies in our headless architectures, but the most common combination is Contentful and Gatsby for the cms, and front-end is included with Frosmo for personalization. Such a combination is a very good starting point in the headless journey that easily gives you the most obvious advantages.
Our Solteq team is ready to help you choose the perfect tech-stack for your needs.
CMS Technologies
Platform
|
|
Technologies |
Liferay, Cloudinary & Solteq Connector |
Capabilities |
CMS, CDN, DAM, DXP, CRM*, Analytics & eCom |
Key Benefits |
One platform for most needs Built-in external services Flat eCom license cost |
Drawbacks |
Higher initial cost 3 year base contract Service licenses needed at start |
Composable Commerce
|
|
Technologies |
Contentful, Magento, commercetools, Cloudinary, Gredi & Solteq Connector |
Capabilities |
CMS, CDN, DAM, eCom & Publishing Automation |
Key Benefits |
Lower initial cost Quick & agile development Flexible & scaling contracts |
Drawbacks |
Scaling eCom license cost Many integrations needed Multiple licenses needed |
Benefits of using Headless CMS
Benefits of using Headless CMS
Easier content management
With headless cms you need only one technology where the content is placed. Right after creating or updating content, it is visible in every channel ensuring seamless experience for the consumer. You can publish content to multiple channels at once. You can modify your content creation processes even more flexible when the usage of cms is truly collaborative for different roles. You can modify different types of content separately by different people, add images and approve the overall before publishing.
Omnichannel scalability
Omnichannel publishing is clearly a great benefit in using headless cms. It can deliver content to be used in any channel needed from desktop and mobile devices to IoT devices, voice control UIs and basically anywhere needed.
SEO friendliness
Creating faster, user-friendlier and better performing webpages gives your SEO a boost. Sending no unnecessary codes to user device guarantees faster page load times. With structured content models SEO needed information is always surely in place.
MACH architecture
MACH alliance is the concept where you can build your tech stack with best-of-breed software and integrate them seamlessly into each other. You can choose the best software, services and technologies for your business. It gives you scalability, flexibility and innovativeness which is needed to meet consumer expectations that are changing continually.
API first approach
API-first cms is an investment in always-changing technology needs. A MACH-aligned architecture will meet your current and as well as future customer expectations. With easy integrations, it will allow developers to create custom solutions that fit your needs. It will give you the freedom to connect and remove services as needed.
Costs
With headless cms you can start small and grow the usage on the go. You don´t need massive up-front investment to start your headless cms journey and you don´t need to maintain a separate back-end infrastructure anymore. You can try free licenses to test or start with individual sites first. After content models have been once created, they can be used by all the businesses in your organization.
Security
Since headless cms only handles content management and storage, it can be more secure than traditional CMS systems. It reduces the attack surface, which means there are fewer vulnerabilities to exploit.
Our CMS services
Development
We design content models for your needs and build and customize different headless cms solutions for e-commerce and omnichannel businesses. Our consultants and architects are here to help with making decisions on the right solutions needed. We make sure all the integrations, APIs, applications, and workflows are considered when making decisions.
Design
Together we can design the web pages you have always wanted. Our experts understand the needs of the selected tech stack and can make the design suit your needs in the best way possible.
UX & Design services >Migration
With our help, your existing content can be migrated to the new system. We take care that everything you have already created will be in more flexible use in the future.
Integrations
Your new cms system will be integrated into the current tech stack to make more efficient content management possible.
Integration services >Implementation
We make the front-end look just like you prefer in every channel and display the content for consumers with a united experience. Our pre-defined or for your needs tailored content models ensure easy A/B testing and proof of concepts.
Maintenance and Support
We won´t leave you alone with the new system. We will guide you to more efficient content management and also be your holistic digital business partner in developing and supporting your headless journey.
Training
We will ensure your team has all the knowledge, tools, and motivation to start using the new system. With our help, your team will quickly realize the benefits of headless content management.
Technologies in use
Contentful
Contentful is the leading composable content platform. It is taking the API-first approach to offer scalable technology and usage of top-of-breed technologies. Contentful orchestrates your content from all the needed sources and publishes it in all digital channels.
Gatsby
With Gatsby, developers can build faster and more secure websites. It uses a React-based framework and innovative data layer to ensure the simplest integrations and scalability in faster deployment.
Netlify CMS
Netlify is a production-ready environment from the start. It is used for building highly performant and dynamic websites, e-commerce stores, and web applications. It can unite a wide range of services into one workflow to ensure better team productivity.
Next.js
Next js is React based, open-source web development framework. It enables developers to create full-stack web applications with React and integrate different JavaScript tooling for faster builds.
Benefits of Headless CMS for different stakeholders
Topic level benefits pushed to more detailed descriptions from different stakeholder perspective.
Marketing team
Collaborative and more effective
You can create different access types for different stakeholders. Already created content types are re-usable for different businesses or brands within your organization.
Concentration only on the content, not the design
Content creation is separated from the front-end layout. When creating or updating content, you don´t have to worry about the design or output which makes content creation much more efficient and easier.
SEO friendly
With built-in SEO content fields you ensure your content is always properly structured. Using headless cms also guarantees fast page load times which we know search engines love.
Content creation and updates only in one place
You only have one place for all your content. When content is created or updated, it will be visible in every channel attached with one click. Once you create the content model and add content, it can be used everywhere you like.
Quick content A/B testing
Randomly showing different versions of content or website to visitors is very easy with headless cms. When content management and presentation of content are easily modified, you can spare time also for A/B testing. It´s a powerful way to optimize the website and boost the conversion rates.
Easy to add different languages
Just define what languages you need to use, and they will be added to your content models. You´ll find all the languages below the other so it´s easy to update every needed version. Languages are easy to remove and add new ones.
ICT team
TCO total cost of ownership
Being fast time-to-market technology, TCO is also more favourable related to traditional cms. You only pay for the services and features you need now which brings license fees lower. Development is faster and content management more structured. Usually, the most time spared with headless cms is operative work for developers and content producers.
Composable commerce
With composable architecture you can select the best-of-breed components and services for your needs. Separated front-end and back-end gives you the flexibility you need in a quickly changing media landscape. Composable commerce is chosen strategy also to serve your customers the best way in the future.
Front-end freely designable and modified
Separating the presentation of the content from creating it gives you the kind of freedom traditional cms cannot offer. You can choose the elements, features and experience that fits your needs the best at current times. For different businesses or brands, you can create unique experiences easily and quickly.
Headless approach
Headless cms gives you the independency to integrate chosen technologies. You can add or remove services easily when requirements change and deliver always the best possible customer experience.
Easily renewable tech stack
You can use the best technologies available and it´s easy to add or remove technologies from your stack. You are not limited to monolith solutions where you possibly pay for the features not in use. Pick the cherries from the cake!
Pre-designed content models
Once you do the work, you don´t have to do it again. Once you design and create the content models, they can be used anywhere seamlessly.
Business owners
Faster time-to-market for new products
Using already-built content models to replicate and reusing content makes building websites even faster. With component syncing, you can easily scale once-placed content to be displayed on multiple pages and channels.
More sales
With headless cms you can create a personalized experience that undoubtedly generates more leads and more satisfied customers. Uniquely tailored experiences online are the perfect way to engage customers better, decrease marketing efforts and increase sales.
Business partner content access
Grant role-based accesses to content management tool and secure the content. While cms hosts all the content for all your brands, you can decide what content cms users can find and edit. You can grant access to different business partners without the stress of content getting in the wrong hands.
Easy front-end development based on business needs
Customize the experience for every business while using the existing content and content models. Content creators can work in cms while designers and developers create unique front-end presentations for each brand. Getting flexibility while being efficient.
Easily re-usable content models
Every business doesn´t need to invent the wheel again. Once you have created the content models, they are re-usable by any of your businesses. You can combine using existing and for you tailored content models to gain more efficient content management. While content models are the same, presentation doesn´t have to be. You can freely design the layout to fit your business needs.
End-Customers
Faster browsing
Faster browsing is a competitive advantage when customers decide which websites they use. Whether they are browsing with a computer or mobile device, they get an up-to-date experience. It is known that pages that are fast and easy to use attract more customers and offer a better customer experience.
Unified experience
Customers value that the experience is unified in every channel they use the services in. Content needs to be updated and solid, all the necessary information within reach and the whole experience must meet each other.
Personalized experience
Customers getting the relevant message delivered to them at the right time in every touchpoint, brings them closer to the brand. Customers get more engaged, and they get served in a unique, more effective way. Personalization is to deliver the relevant message at the right time at every touchpoint in your customer journey. Doing so will make customers even more loyal to your brand and services.
Why Solteq?
We at Solteq have wide experience in delivering hybrid solutions to meet even the most unique needs. For us, it comes naturally to work in multi-skilled teams where headless solutions are built even for the most complex businesses. Coordinating and designing different kinds of composable content solutions is our expertise and we excel especially when producing functional sites. We have an exceptionally deep understanding of the content production processes but also combine it all together with business and technical needs.
Related services
Advisory
Foster digital transformation that fulfils strategic-level business needs and objectives.
Advisory services >Product Information Management
Good quality product information has become a prerequisite for seamless multichannel commerce.
Product Information Management >eCommerce
An online store must be able to provide a consistent brand experience and seamless and functional service regardless of the channel.
eCommerce >Design services
We help you develop strong, flexible solutions that boost sales and support a coherent experience of your brand across channels.
UX & Design services >Integration services
Our integrations combined with strong expertise in many fields of business and technology guarantee supreme services.
Integration services >Digital Marketing
Data-based digital marketing management is able to make better decisions, create more impactful customer encounters, and increase sales.
Digital Marketing >Case Anora
Anora, a Nordic brand house for wine and spirits, set out to implement an extensive omnichannel project with Solteq. Updated online service selection and modern product information management support the company’s business comprehensively.
At the first stage of the omnichannel project, the existing online service selection of Anora, previously known as Altia, was modernized. Having a modern platform for its digital services is important for Anora Group’s business, as it combines the online store, content management and product information management capabilities.
Your expert
Juha Vuohelainen
Director, Digital Strategy