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ReleasesSolteq's Consumer Intelligence 360 solution helps to analyse customer behaviour in several different channels; in store, in the social media and in online retail. The CI360 solution collects, combines and reports information on customer activity. This information helps companies to allocate their communications and operations correctly: the right content, aimed at the right target group, via the right channels. At the same time, both customer experience and the company's understanding of customers are improved.
"Unfortunately it is too often the case that reporting and analysis solutions are technology-oriented systems which are lacking in content. In addition, companies have to use unreasonable amounts of time explaining the basics of their operations – based on which the solution is tailored – to the solution provider. Solteq's 30 years of experience in retail is concentrated on the CI360 solution, which offers ready-to-use multichannel content, gauges and perspectives for analysis for the guidance of wholesale and retail and chain stores. And all this ready to use in the cloud", explains Petri Lindholm, acting director of Solteq Plc's B2C solutions.
Solteq's Consumer Intelligence 360 solution is part of Solteq 1-2-1 Retail concept which offers solutions for optimization of supply chain of retail trade from purchasing to store and to serve the consumer-customers individual. CI360 is offered as a cloud service and can easily be connected to all of Solteq's cashier systems to support a genuinely multichannel customer experience.
In many channels, an active customer produces lots of data, which has been difficult for companies to utilise until now. For example if the customer information for the online store and physical store are separate, consumers do not really experience multichannel service. The CI360 solution removes these problems. The impact of marketing communications and the quality of the customer experience are improved. In this way, customers' commitment to the company is strengthened, which can improve cash flow when correctly utilised.
Solteq Plc
Further information available from:
Solteq Plc
Director, Petri Lindholm
Telephone +358 (0)400 420 583
E-mail petri.lindholm@solteq.com
Solteq offers the markets' widest range of retail and service industry software services, from the optimisation of the entire supply chain to the management of consumer-customer information. Our solutions are developed based on the technology of our partners, global leaders in the industry, and help our customers to make their operations more efficient and improve profitability. Solteq will turn 30 this year. Further information available at www.solteq.com
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