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DXP and customer lifecycle
The Digital Experience Platform is designed to cover the entire customer lifecycle. With the same platform, you attract visitors to the service, guide them to perform a transaction, maintain customer relationships, and collect data for analysis.
Important features of B2B commerce, such as:
- organization modeling,
- user roles and rights,
- customer-specific documents,
- good search features and
- versatile personalization
extend throughout the entire Liferay DXP.
With Liferay, you can also easily implement targeted services for entering various data types, and show maintenance information, device information, or installation schedules from an external source. You only need one technology platform for all your needs, starting from customer forums, blogs, and announcements.
Liferay benefits and features:
One platform for all services
Liferay includes content management, e-commerce, portal, forms, and personalized service. Everything is possible.
Versatilely integrable
Liferay easily integrates with external data sources, databases, and interfaces.
Liferay is genuinely international
With Liferay, you get a multi-site environment for different market areas, languages, and currencies.
Comprehensive standard features
Standard features offer a comprehensive set specialized in B2B use cases.
Device-independent
Liferay is built on API first thinking and can provide data device-independently to different user interfaces.
Built-in analytics
Liferay offers a comprehensive analytics module that covers all DXP services.
