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The Growing Importance of Personalization
In today's digital landscape, consumers expect interactions tailored to their preferences and behaviors.
Research indicates that 71% of consumers expect companies to deliver personalized interactions, and 76% get frustrated when this doesn't happen.² Moreover, 80% of consumers are more likely to purchase when brands offer personalized experiences.¹ These statistics underscore businesses' need to integrate personalization into their strategies to meet customer expectations and enhance satisfaction.
Business Benefits of Personalization
Implementing personalization strategies yields significant advantages:
- Revenue Growth: Companies excelling in personalization generate 40% more revenue than their counterparts with less focus on personalization.²
- Customer Loyalty: Personalized experiences drive higher customer loyalty, leading to repeat business and long-term relationships.²
- Marketing Efficiency: Personalization can reduce customer acquisition costs by as much as 50%, lift revenues by 5 to 15%, and increase marketing ROI by 10–30%.²
These benefits highlight personalization as a strategic imperative for businesses aiming to enhance customer engagement.
Personalization related Services
Headless CMS Solutions
We deliver Headless CMS implementations that centralize content production and distribute it seamlessly across various channels, enabling efficient and consistent personalized customer experiences.
Headless CMS >
Conversion Optimization
Our conversion optimization services enhance the effectiveness of your digital channels and the impact of personalization. This includes A/B testing, user experience improvements, and deep customer insights.
Conversion Optimization >
Product Information Management (PIM)
We offer PIM solutions to centralize and manage product data, ensuring accuracy and consistency across all customer touchpoints.
Product Information Management >
Data & Business Intelligence (BI)
Our data and BI services provide actionable insights by analyzing customer data, enabling informed decision-making and more targeted personalization strategies.
Data & Business Intelligence >
Custom AI Solutions
We develop tailored AI solutions for applications such as product information management, product selectors, and content generators.
PIMScribe AI >
Digital Experience Platforms (DXP)
We implement comprehensive B2B environments (e.g., Liferay) that integrate e-commerce, portals, content management, and CRM into a cohesive system.
Liferay >Personalization related Technology Partners
Algolia
Powers fast, personalized search and product discovery by adapting real-time results based on user behavior and preferences.
Contentful
Offers an AI-native personalization platform that empowers teams to create and manage personalized experiences effortlessly.
Custobar
Specializes in customizable solutions that support personalized user interactions and experiences.
Dotdigital
Offers marketing automation solutions that facilitate personalized customer engagement through various digital channels.
Fresh Relevance
Personalizes email and website content in real-time with behavior-based triggers, overlays, and product recommendations.
Frosmo
Provides tools for real-time testing and optimization, enabling personalized visitor experiences on any website.
Klevu
Delivers AI-driven search and merchandising that learns from customer intent to show the most relevant products and categories.
Liferay
Delivers robust digital experience platforms that support personalized content delivery across multiple channels.
Ninetailed
Provides AI-powered personalization and experimentation capabilities, enhancing the ability to deliver tailored content experiences.
Voyado
Combines marketing automation, loyalty, and customer data to tailor messages, offers, and experiences across the customer journey.
