Back
Use cases: How to use AI in Product Information Management?
The PIMScribe service can be used in a variety of ways to improve product information content, from developing the employee and customer experience to increased traffic and sales.
Creating content
Incomplete product descriptions
Insufficient or completely missing product descriptions are the main reason for using the PIMScribe service. Producing content is a time-consuming process. The PIMScribe service produces new sales-oriented and search engine-optimized product descriptions in record time.
A typical situation can also be that SEO crucial metadata (data about data) is non-existent and for that PIMScribe is an excellent solution.
Frequent updates
Regularly updating product descriptions signals to search engines that the website is active and provides value to users. If the search engine constantly finds low-quality information on the site, it ranks the site lower in the search results.
Search engine visibility can be improved with regular content updates. The speed and ease brought by the PIMScribe service shortens the content production process and enables an effective pace of updating product information.
Updating content
Relevance
Fresh content does not always mean creating completely new content. Regular updating of existing content ensures the accuracy, relevance and usefulness of product information for visitors. This can be done by adding new information to existing product information or by changing the structure of the content.
Seasonal relevance
Some of the content is only relevant during certain seasons or events. Products and content related to seasons, holidays or special events becomes valuable during those times. Websites that update their content to reflect these seasonal trends may see better SEO performance.
Translating content
Ensure accessibility with more than 130 different language options
With the PIMScribe AI service, we can translate product descriptions and product category descriptions into more than 130 different languages with unprecedented quality.
The translation service brings a competitive advantage by ensuring market-specific product content. Companies competing in international markets gain competetitive advantage by communicating with Customers in their native language. Content produced in the target audience's native language shows a commitment to customer service and can differentiate a company from competitors who may not offer translated content.
Translating product descriptions and other content improves a company's search engine optimization, as localized content helps products and sites rank higher in search results in different languages and areas.
Designing product content with AI
The PIMScribe AI content creation process begins by defining and specifying data requests together with our AI experts.
What is a data request?
Data requests, or "prompts" in AI terminology, are requests, commands or tasks that we describe to the artificial intelligence to achieve the desired results.
Each of the following are single data requests for specific product data fields. These are later further defined and designed.
- Long product description
- Short product description
- Product category description
- Product brand description
- Google meta title
- Google meta description
- Keywords
- TOP 5 features
- Product use cases
- The ALT text of the product image
Define the request
We can describe very precisely what we want the AI made product content to reflect in terms of structure and tone. Here are a few examples:- Restrictions, such as a character or word limit
- Tone of Voice per category, market or audience
To ensure successful search engine optimization, we can e.g. request the following:
- Including a bullet point list in the product description
- Different level headings (H1, H2, H3)
- Moderate repetition of keywords
Why should you choose Solteq as your AI partner?
FINANCIAL GAINS
Producing product descriptions and other product marketing content is the slowest and most expensive process of product enrichment. Our fast delivery time equals fully enriched product data published in sales channels and campaign materials in record time, without the usual waiting time for weeks or months.
Search engine optimized and comprehensive product descriptions ensure plenty of traffic to the site and a high-quality customer experience.
PIMScribe speeds up content creation, saves resources, improves search engine visibility, increases web traffic and effectively turns it into revenue.
SECURITY
Sharing sensitive or secret information with an open artificial intelligence service can expose your company to privacy risks. Companies must ensure that data is handled securely to prevent data breaches.
Language models can also analyze user interactions and target users with content or advertisements. Companies must be transparent about all profiling activities and ensure that they comply with data protection regulations related to user profiling.
We at Solteq use a closed and secure Azure environment for our PIMScribe AI service carefully protecting all of our Customer's data.
COST-EFFECTIVE
Our extensive experience in managing product information projects (14+ years) ensures your success. The PIMScribe service includes a developer specializing in artificial intelligence and a product information management consultant (PIM), guiding you in the data request planning process.
Our team is composed of more than 50 experts specialized in product information management, from developers and architects to consultants and project managers.
It is easy to trust our expertise - enjoy our service process and the high-quality end result.
