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The global software provider Qt had an urgent need for a massive update to their buying experience. The result was a well thought out solution where users could easily navigate the complex product landscape of software that Qt provides.
Within one month, the intuitive and flexible sales platform provided Qt with a significant increase in quote requests and a nice improvement in actual sales.
We handled the entire design and UX process from start to delivery in close collaboration with the talented people from Qt.
The global software provider Qt had an urgent need for a massive update to their buying experience. The end result was a well thought out solution where users could easily navigate the complex product landscape of software that Qt provides.
We handled the entire design and UX process from start to delivery.
Rapid prototyping
After a thorough pre-study we sketched out rough prototypes in the brainstorm phase. It was immensely helpful for the client to have a visual representation to comment on and with greater ease explain the complex way their software portfolio is built.
The rapid prototyping quickly brought the work from sketches to an interactive LoFi prototypes we could demo to the rest of project group.
A flexible future proof solution
The final solution had to take the future greatly into account. Qt has great plans to increase the amount of products and categories – something the final solution needed to be ready for. By creating a flexible future proof canvas Qt will be able to add new services without having to redesign anything.
Rapid prototyping
After a thorough pre-study we sketched out rough prototypes in the brainstorm phase. It was immensely helpfull for the client to have a visual representation to comment on and with greater ease explain the complex way their software portfolio is built. The rapid prototyping quickly brought the work from sketches to an interactive LoFi prototypes we could demo to the rest of project group.
A flexible future proof solution
The final solution had to take the future greatly in to account. Qt has great plans to increase the amount of products and categories – something the final solution needed to be ready for. By creating a flexible future proof canvas Qt will be able to add new services without having to redesign anything.
Responsive and ready
Qt’s customers work on all types of devices, so we needed to make sure that the solution was adapting perfectly to the various screen sizes. Focus on large buttons that’s easy to tap with a finger, not relying too much on hover interaction and keeping the main content above the fold, was some of ways we ensured a solid consistency across the many platforms.
The visual identity needed to be reinterpreted into a commerce design language that the customers would understand and experience as a natural extension of the Qt DNA. This required us to define the areas where we could utilize the colors in the best possible way – assigning colors to product groups and environments.
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Collaboration
QT is a unique company that has managed to sell complex software products with a strong design profile, and we loved working with them.
On these types of projects, we always strive for great collaboration. We are very aware that our customers know their own products best and therefore it is crucial that we team up and work as closely together as possible.
We’re a partner and we never just hand over the work when the deadline dictates it. Collaboration is an ongoing venture that we enjoy every time we work with new customers and their projects – and Qt was truly a customer we enjoyed working with very much.
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Your expert
Mikko Hirvonen
Sales Director, Commerce & Data